mappemonde

World Cities Day

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC This October 31th 2014 is the inaugural ‘World Cities Day’. The United Nations General Assembly initiative is expected to promote the international community’s interest in global urbanisation and to encourage cooperation between countries in working towards sustainable urban development. Indeed, urbanization is a…

Ir_regeneration urb1

Trend Alert (3): Collaborative economy

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. It seeks to empower consumers and free them from the burdens of ownership.” Collen IP Exchange, lease between individuals or resell are increasing in recent…

Photo Place champ jacquet

Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…