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Trend Alert (3): Collaborative economy

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. It seeks to empower consumers and free them from the burdens of ownership.” Collen IP Exchange, lease between individuals or resell are increasing in recent…

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Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

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Workshop: Renewable Energy in Public Transport

On Thursday 6th November 2014 from 4am-6pm, at « Croissance Verte », the annual congress of regional sustainability in Poitiers under the high patronage of the Minister for sustainability, a workshop on Renewable Energy in Public Transport will be hold. Unable to attend? Parallel contribution can be added online « The REPUTE program aims to promote the use…