François Matarasso – ’Keeping the paths open”

As from CAAC experience, it seems that networking and pooling of resources to create scale economies are fundamental for those Atlantic entities involved in creativity. Participating in a network with partners already experienced on the creative economy should allow for enrichment at the local and European level. Pooling resources is a key to consolidate and develop existing actions…

Trend Alert (3): Collaborative economy

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. It seeks to empower consumers and free them from the burdens of ownership.” Collen IP Exchange, lease between individuals or resell are increasing in recent…

Trend Alert (2): new issues for destination management

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of “consuming” tourism is the Millenials way of life, different from the previous generations.  More open to international travel, they choose a destination by its interest and its activities. For instance events, festivals, cultural or sports…