Trend Alert (2): new issues for destination management

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of “consuming” tourism is the Millenials way of life, different from the previous generations.  More open to international travel, they choose a destination by its interest and its activities. For instance events, festivals, cultural or sports…

Gentrification: are better cities liveable?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC In different towns around the globe, gentrification divides the opinion. On one hand, it could be seen as an opportunity to upgrade an area and increase its potential (financially, in terms of attractiveness, image…). On the other hand, it could be identified as…

Blue Ocean Strategy (2): seems perfect for Atlantic cities

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but efficient strategy. Even if the name is not related to the Atlantic Ocean, cities from the Atlantic Arc may share some elements with it. Undoubtedly, city marketing is different from traditional marketing, however some concepts…