Trend Alert (3): Collaborative economy

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. It seeks to empower consumers and free them from the burdens of ownership.” Collen IP Exchange, lease between individuals or resell are increasing in recent…

Trend Alert (2): new issues for destination management

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of “consuming” tourism is the Millenials way of life, different from the previous generations.  More open to international travel, they choose a destination by its interest and its activities. For instance events, festivals, cultural or sports…

Gentrification: are better cities liveable?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC In different towns around the globe, gentrification divides the opinion. On one hand, it could be seen as an opportunity to upgrade an area and increase its potential (financially, in terms of attractiveness, image…). On the other hand, it could be identified as…