Trend Alert (3): Collaborative economy

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. It seeks to empower consumers and free them from the burdens of ownership.” Collen IP Exchange, lease between individuals or resell are increasing in recent…

Place stakeholders, who are you?

An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made on the post Academic lesson (part 2): Umbrella brand for cities? questioned companies and tourists as place stakeholders. An overview on academic and practical definitions of the concept will help to understand the CAAC stance…

The 6th Cohesion Report: EU regions growing together or apart?

By the Committee of Regions The European Commission’s 6th Report on Economic, Social and Territorial Cohesion presents recent regional statistics, namely with regard to the targets of the Europe 2020 strategy, and the role of EU policies in this respect. The report elaborates in particular on the impact of EU cohesion policy interventions as well…