Blue Ocean Strategy (2): seems perfect for Atlantic cities

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but efficient strategy. Even if the name is not related to the Atlantic Ocean, cities from the Atlantic Arc may share some elements with it. Undoubtedly, city marketing is different from traditional marketing, however some concepts…

San Juan is back and you didn’t know it

  A brief by Tamara Guirao, CAAC coordinator Literature indicates that the festivities spreading all over Spain in June 23rd are the Christian recuperation of the Summer Solstice. Indeed, the events and celebrations turn around two main themes: fire and summer. In Galicia, San Juan is known as Noite Meiga (Witch Night). Already quoted by Ovid…

NEA3, a new dimension for marine leisure sector

A brief by Stéphane Ridou, EU project manager at CAAC On the 15th and 16th of May 2014, around 50 representatives from the five countries of the Atlantic Arc gathered in Rennes following the invitation of the Regional Council of Brittany in order to discuss the possibility of a third edition of NEA, a project aiming…