World Cities Day

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC This October 31th 2014 is the inaugural ‘World Cities Day’. The United Nations General Assembly initiative is expected to promote the international community’s interest in global urbanisation and to encourage cooperation between countries in working towards sustainable urban development. Indeed, urbanization is a…

Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…