Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

City endorsement: which celebrity will be yours?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Influence marketing relies on notorious personalities to broadcast a message to promotional or informative in character. Therefore managers should identify individuals who generate conversations and match the place image to have an effect on its brand, to then offer them the possibility of…

Place stakeholders, who are you?

An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made on the post Academic lesson (part 2): Umbrella brand for cities? questioned companies and tourists as place stakeholders. An overview on academic and practical definitions of the concept will help to understand the CAAC stance…