Place stakeholders, who are you?

An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made on the post Academic lesson (part 2): Umbrella brand for cities? questioned companies and tourists as place stakeholders. An overview on academic and practical definitions of the concept will help to understand the CAAC stance…

EU consultations with urban implications

Since its inception in 2000, the Conference of Atlantic Arc Cities has developed an intense work of analysis and lobby, on behalf of its members and standing for the European cities in general. When it comes to public authorities, the reach is more ambitious than short spanned economic benefits. Thus, CAAC campaigns are inserted in…

Rennes: How a Greenmap gives you the keys of your city

  A brief by Tamara Guirao, CAAC coordinator Following the example of New York, green mapping has spread to several French cities, including Rennes. In the capital of French Brittany, associations have named theirs Carte-Ou-Verte , a tongue twister meaning Greenmap, Open Map and Map-or-Green. But, what’s a Greenmap? How does it work? “Think global,…