City endorsement: which celebrity will be yours?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Influence marketing relies on notorious personalities to broadcast a message to promotional or informative in character. Therefore managers should identify individuals who generate conversations and match the place image to have an effect on its brand, to then offer them the possibility of…

City Branding: Cork is in!

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Cork, member of the CAAC, and its region launched its project in 2013, and, one year later, a brand descriptor has been published online. In May 2013, the region of south west Ireland has started to work on a brand and a marketing…