Building an Atlantic City Brand (3)

By Tamara Guirao, CAAC Coordinator Friday 27th June was the last day of the ATBRAND* workshop in Liverpool and it was held in a brand (evidently!) new venue of the city, the Everyman. As Head of Stage Geoff Dennard says in their website “The new Everyman represents a huge investment in the redevelopment of a…

City Branding: The French Revolution

By Tamara Guirao, CAAC Coordinator July 14th marks the anniversary of the capture of La Bastille by the people of Paris. Because traditional celebrations are a significant component of branding, today we will focus on how city branding has been tackled by some French cities. As a pioneer, the OnlyLyon trademark cannot be dismissed when referring…

Reducing the environmental impact of farms along the Atlantic Arc

By the Community Research and Development Information Service Livestock production in certain parts of Europe follows an intensive model which, while economically beneficial, is often damaging to the environment. Side effects of the intensive model of pig, poultry and cattle production include emissions of greenhouse gases (ammonia, nitrous oxide and methane) and soil and water…