Children’s day: The PREVENT formula

A brief by Tamara Guirao, CAAC Coordinator As we mentioned last year, every first of June the International Day for the Protection of Children is commemorated. However, the Atlantic Arc Cities have taken a hands-on in the issue, building an URBACT project called PREVENT. PREVENT is a network of ten European cities that have chosen…

Looking for an identity, what a challenge for cities!

A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC Everybody knows identity crisis, that moment in a lifetime when you need to (re)define who you are. Cities also know this turning point, and as city branding requires having a strong distinctiveness, they seem to struggle define it. Place image affects directly…