Place stakeholders, who are you?

An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made on the post Academic lesson (part 2): Umbrella brand for cities? questioned companies and tourists as place stakeholders. An overview on academic and practical definitions of the concept will help to understand the CAAC stance…

City Branding: Cork is in!

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Cork, member of the CAAC, and its region launched its project in 2013, and, one year later, a brand descriptor has been published online. In May 2013, the region of south west Ireland has started to work on a brand and a marketing…

Atlantic Forum in Cork: Second day

The second day of the Atlantic Forum in Cork was addressed to the presentation of the Atlantic Action Plan and to give some hints on its future implementation.  After the opening session, Mr. Mathew King, of DG MARE, explained how this was being drafted. In the following session, the stakeholders took the floor to defend…