4 reasons why places are competing

A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC Cities around the world are competing because their external environment leads them, whether they like it or not, to enter the competition, driven by several reasons, among them: Globalization: obviously, the world has become flatter, borders are easier to cross and prices…

Partnership for Communication: collaboration or copying?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Recently, two articles (1) published on the blogosphere were dealing with the reusing of public communication from one place to another. The CAAC, involved in territorial cooperation projects such as AT Brand, supports cooperation for communication as well as exchange of good practices and…