Sun

Making an application for the Atlantic City of the Year

A briefing by Tamara Guirao, CAAC coordinator STARTING THE 2015 EDITION! In the first edition, we have received several questions and comments at the General Secretariat, concerning the contest “Atlantic City of the Year”, symptom of a good welcome by the cities in the Atlantic Arc. They do not only want to participate, they also want…

mappemonde

World Cities Day

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC This October 31th 2014 is the inaugural ‘World Cities Day’. The United Nations General Assembly initiative is expected to promote the international community’s interest in global urbanisation and to encourage cooperation between countries in working towards sustainable urban development. Indeed, urbanization is a…

DSC_0014

Blue Ocean Strategy (2): seems perfect for Atlantic cities

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but efficient strategy. Even if the name is not related to the Atlantic Ocean, cities from the Atlantic Arc may share some elements with it. Undoubtedly, city marketing is different from traditional marketing, however some concepts…