Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

City endorsement: which celebrity will be yours?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Influence marketing relies on notorious personalities to broadcast a message to promotional or informative in character. Therefore managers should identify individuals who generate conversations and match the place image to have an effect on its brand, to then offer them the possibility of…

Partnership for Communication: collaboration or copying?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Recently, two articles (1) published on the blogosphere were dealing with the reusing of public communication from one place to another. The CAAC, involved in territorial cooperation projects such as AT Brand, supports cooperation for communication as well as exchange of good practices and…