Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

Place stakeholders, who are you?

An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made on the post Academic lesson (part 2): Umbrella brand for cities? questioned companies and tourists as place stakeholders. An overview on academic and practical definitions of the concept will help to understand the CAAC stance…

Trend Alert (2): new issues for destination management

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC The first noteworthy trend in the way of “consuming” tourism is the Millenials way of life, different from the previous generations.  More open to international travel, they choose a destination by its interest and its activities. For instance events, festivals, cultural or sports…