Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

Place stakeholders, who are you?

An overview by Tamara Guirao, CAAC coordinator, and Elise Baudelet, junior expert in territorial marketing at CAAC A comment made on the post Academic lesson (part 2): Umbrella brand for cities? questioned companies and tourists as place stakeholders. An overview on academic and practical definitions of the concept will help to understand the CAAC stance…

You see Football World Cup, I see place branding, why?

A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC Yesterday the Football World Cup competition officially started. During one month the world will not get its eyes out of Brazil, and, as every four years, news will refer it as a crucial international event. Actually, the country has been under the…