Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

Rennes: How a Greenmap gives you the keys of your city

  A brief by Tamara Guirao, CAAC coordinator Following the example of New York, green mapping has spread to several French cities, including Rennes. In the capital of French Brittany, associations have named theirs Carte-Ou-Verte , a tongue twister meaning Greenmap, Open Map and Map-or-Green. But, what’s a Greenmap? How does it work? “Think global,…