The magnificent 7 come to help Atlantic Arc Cities

A brief by Tamara Guirao, CAAC coordinator In early 60’s, the fantastic Kurosawa film, Seven Samurai, was adapted into a not less awesome western called The Magnificent Seven, featuring Yul Brinner, Charles Bronson and Steve McQueen. Currently, Western Europe and the Atlantic Arc Cities dispose of internet resources to tackle the challenges. And they can…

Looking for an identity, what a challenge for cities!

A brief by Elise Baudelet, junior expert in territorial marketing at the CAAC Everybody knows identity crisis, that moment in a lifetime when you need to (re)define who you are. Cities also know this turning point, and as city branding requires having a strong distinctiveness, they seem to struggle define it. Place image affects directly…

Being the Atlantic City of the Year. A City Award? What for?

Tamara Guirao Espiñeira, CAAC Coordinator Fourth months ago, CAAC opened the second edition of the contest “Atlantic City of the Year”. This award intends to recognize the efforts of the cities located in South-Western Europe towards excellence with a transnational prize. It is not a strictly “honorary” prize and that because: – If it is…