Blue Ocean Strategy (2): seems perfect for Atlantic cities

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but efficient strategy. Even if the name is not related to the Atlantic Ocean, cities from the Atlantic Arc may share some elements with it. Undoubtedly, city marketing is different from traditional marketing, however some concepts…

What do you know about the Blue Ocean strategy? (1)

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Despite its wavy name, the Blue Ocean Strategy (BOS) has nothing maritime, as it refers to a positioning approach in marketing. The BOS aims to find a new market without competitors via the simultaneous pursuit of a differentiation approach and a low cost…