Blue Ocean Strategy (2): seems perfect for Atlantic cities

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Blue Ocean Strategy (BOS) is a difficult but efficient strategy. Even if the name is not related to the Atlantic Ocean, cities from the Atlantic Arc may share some elements with it. Undoubtedly, city marketing is different from traditional marketing, however some concepts…

Atlantic Area 2014-2020 Public Consultation

  Open until June 27th The Atlantic Area Programme is submitted for consultation open to all stakeholders and potential beneficiaries, the objective being for the Working Group to verify the relevance of the choices made in relation to the defined strategy for the Programme, the Priority axes and Specific Objectives selected to respond to the…

Does the Atlantic Strategy lack of LAG’s?

A briefing by Tamara Guirao, CAAC coordinator** Despite them being mentioned by the policy positions of the Atlantic Arc Commission and the Conference of Atlantic Arc Cities and even if a slight reference was made by the first EC communication in 2011, the new Action Plan of the Atlantic Strategy does not include a clear…