Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it (1). Territorial marketing strategy mobilises the actors of the territory to contribute upstream (the diagnosis) to downstream (the operational implementation of policies). Therefore, analysing…

SAVE THE DATE: ATBRAND workshop in La Rochelle

After the successful first gathering in Liverpool, the 2nd AT.Brand international workshop will take place in La Rochelle next December 3-5. This event will evolve around governance and organizational models in shared city branding. La Rochelle Urban Community will host this multiday event that will count on the expertise of renowned practitioners as Taso, Heavenly…