Trend Alert (3): Collaborative economy

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC “The “Collaborative Economy” describes an economic system where consumers prefer to share, rather than purchase, goods and services. It seeks to empower consumers and free them from the burdens of ownership.” Collen IP Exchange, lease between individuals or resell are increasing in recent…

Local economic development: embrace the virtuous circle

A brief by Elise Baudelet, junior expert in territorial marketing – CAAC Some argue that economic development and social improvement cannot be managed together as their objectives are different. However, territorial marketing promotes an integrated strategy that aims to enhance jointly both aspects. In the past, a role differentiation imposed that public institutions took care…

CAAC looks for possibilities of short delivery for fisheries

In the framework of the ANATOLE project, CAAC coordinator, Tamara Guirao, was visiting Vigo in the first week of October, so as to explore, together with Lorient City and the European NGO “Blue Fish”, the possibilities of short delivery chains concerning fisheries and the role that cities may play. As an NGO composed by the private sector,…