Cities co-branding: when 1+1 = 3 (Part 2): A Coruna – Porto

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC Rennes and Saint-Malo have done a co-branding partnership to improve their tourism strategy. Two other Atlantic cities have recently signed a similar convention, but at a transnational level: A Coruna and Porto have recently agreed on developing common projects. In March, both mayors…

San Juan is back and you didn’t know it

  A brief by Tamara Guirao, CAAC coordinator Literature indicates that the festivities spreading all over Spain in June 23rd are the Christian recuperation of the Summer Solstice. Indeed, the events and celebrations turn around two main themes: fire and summer. In Galicia, San Juan is known as Noite Meiga (Witch Night). Already quoted by Ovid…

The geographical factor: A Coruna, new CAAC president

A brief by Tamara Guirao, CAAC Coordinator You can read it in SPANISH in the website of Eixo Atlantico Last July 3 and 4, 2013 the Conference of Atlantic Arc Cities (CAAC) held its fourteenth General Assembly in Saint Nazaire (Loire Region, France.) This network, created in 2000, brings together one hundred Atlantic Arc local…